In Remembrance: William M. Backer ’50 Died on May 13 2016

William Montague “Bill” Backer passed away on May 13, 2016, in Warrenton, Virginia, at the age of 89.  He was an advertising pioneer responsible for a number of well-known jingles and slogans, most notably the infamous 1971 Coca-Cola television commercial that "taught the world to sing." 

The New York Times ran a full story on May 16, 2016.

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